Quite aside from looking different, it's likely the company will be operating differently come the end of this multi-year relationship. Of course, there's little point in trying to do that unless there is an effort by the company to improve the areas in which it has received criticism, but we know Airbnb is open to taking action where it needs to. Making the announcement on the Airbnb website, company co-founder and CEO Brian Chesky described the planned collaboration as a 'multi-year relationship to design. Ultimately, with Airbnb, one might expect to see cleaner and more intuitive interfaces that make browsing, searching for, and booking experiences and places to stay an easier process.Ī refresh of the company's brand in this vein is obviously also a strong possibility, and it would support any moves by Airbnb to improve its image. Airbnb has announced it is to begin working with the former Apple design guru Jony Ive and his partners at LoveFrom, the design firm he set up after parting ways with the tech giant. In short, less is more, but it can also be hard to achieve, which is why Apple levels of simplicity can't be expected universally, even at other major brands. Compare them to Ive's clean and seamless iOS designs and there's a noticeable difference. What both of those things will benefit from is simplicity, which is exactly what Ive strives for in his work.Īnyone who has used the Airbnb app or its web interface will know that they can feel a little clunky and fiddly in places. This alone is obviously no reason to form a partnership of such magnitude, but it will then help to set the tone for a longer-term revamp of the platform and its image. As Airbnb has grown, it's had an increasing impact on some of the local areas in which it operates, while parties at Airbnb properties have famously hit the news for causing expensive damage and upsetting neighbors. It is a multi year partnership, which will have the firm design new Airbnb products. One immediate benefit for Airbnb, as reported by the BBC, will be the opportunity to use the announcement as a distraction from its recent woes. Airbnb, the known home rental based firm, has recently hired the former Apple designer Jony Ive and his firm. Related: How To Cancel An Airbnb Booking Due To Coronavirus (& Not Lose Money) After two years of development, thousands of engineering hours and countless days agonizing over the suppleness of leather and strength of gold for Apple’s bold new product, the company’s design. The appointment of Ive and LoveFrom is no doubt a coup for Airbnb, but what will it mean for the business as a whole? And what will it mean for the app on a user's phone? Of course, they also created a series of products in the iPhone, iPad, and Apple Watch that were technologically and culturally revolutionary. He was the creative foil to the business acumen of Steve Jobs, with the pair working together to turn the then-ailing Apple into, at one point, the most valuable company in the world. Last week, Airbnb CEO Brian Chesky announced the vacation rentals company was partnering with design legend Jony Ive to design the next generation of Airbnb products and services. Those shares could be worthless if the platform is not trading on the public market.For many, Ive will need no introduction. At the time, it was announced that Ive would form a new independent design. In August it filed confidential IPO paperwork with the Securities and Exchange Commission but did not detail the size of the float, the expected price or the timetable.Īirbnb employees have long been pushing executives to press ahead with an IPO because stock options granted to long-serving staff will start to expire next month. Jony Ive retired from Apple about a year ago, following an almost 25 year tenure as head of Apple product design. The pair talk almost every day and Ive weighed in when Airbnb was mulling job cuts. Some investors hoped the flotation would value the 12-year-old tech firm at up to $42bn (£32bn) – even though the Wall Street Journal reported the business lost nearly $320m in the first nine months of last year. Airbnb CEO Brian Chesky counts former Apple design chief Jony Ive as one of his closest advisers. “Airbnb’s business has been hit hard, with revenue this year forecasted to be less than half of what we earned in 2019.”Īirbnb had planned to float on the stock market this year, but has had to delay the initial public offering (IPO) and slash the price. Apple s former chief design officer Jony Ive has been hired by online rental service Airbnb to develop new products and services for the platform. “We are collectively living through the most harrowing crisis of our lifetime, and as it began to unfold, global travel came to a standstill,” Chesky said in an internal memo at the time. The company, which expects 2020 sales to bring in less than half of that collected in 2019, laid off 25% of its staff in May. Airbnb is struggling in the face of the pandemic as many people have stopped travelling.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |